What is one subscriber actually worth?

For gyms, boxes, memberships, and paid newsletters. One price, every month, until they cancel. See what one subscriber is worth over their whole stay, and what one point of churn costs across your whole base.

Your numbers

Monthly price

Your marginwhat you keep of each payment

Cancel each monthyour churn, as a share of subscribers

Number of subscribers

Check the math

How long they stay = 1 divided by your monthly churn. If 4 in 100 cancel each month, the average subscriber stays about 25 months. Worth = monthly price, times months they stay, times your margin. That is the profit one subscriber brings over their whole stay. The one point of churn number reruns the math with churn one point lower and adds up the difference across every subscriber you have. Averages hide the spread, some leave in month one and some stay for years, but the average is the honest planning number. Nothing you type leaves your device.

What one subscriber is worth

Stays 25 months

One point less churn

across all subscribers

Average stay

0 mo

at this churn

Profit per month, whole base

all subscribers

Whole base, lifetime

future profit on the books

The first payment, against the whole stay

The read on your numbers is ready.

You just did this with numbers from memory. Finalysis watches your real subscriber numbers every day and tells you when the churn moves.

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How the math works

The average stay is 1 divided by your monthly churn. If 4 in 100 members cancel each month, the average member stays about 25 months. Worth is the monthly price, times the months they stay, times your margin. A $99 membership at a 60 percent margin and a 25 month stay brings about $1,485 of profit per member.

Common questions

What is a gym member worth?

Monthly price, times the months they stay, times your margin. At $99 a month, a 60 percent margin, and 4 percent monthly churn, the average member stays about 25 months and brings roughly $1,485 of profit over their whole stay.

How do I calculate subscriber lifetime value?

Divide 1 by your monthly churn rate to get the average months a subscriber stays. Multiply that by your monthly price and your margin. The result is the profit one subscriber brings over their whole stay, which is the honest planning number for what you can spend to win or keep one.

What does churn cost my business?

One point of churn moves the average stay a lot. Going from 5 percent to 4 percent monthly churn takes the average stay from 20 months to 25, a quarter more lifetime profit from every subscriber. Rerun your numbers with churn one point lower and multiply the difference across your whole base.

Built by Finalysis, the financial intelligence platform for owner operators.

This is a planning shape, not a forecast. It uses averages, and real subscribers spread out around them, some gone in a month, some loyal for years. Churn also moves with seasons and price changes. Use this to see the size of the prize, then watch the real number. Nothing you type leaves your device.